Through traditional marketing, businesses are directly targeting and finding customers, and through digital marketing, the goal is for people to find them. The technological convergence and multiplication of devices have opened up the way we think about marketing on the Internet and pushed the boundaries towards a new concept of digital marketing - more useful, measurable, ubiquitous and more interactive. Digital marketing development strategies offer a lot of potential for products and organizations. The world is increasingly moving to a digital environment. With the rise of the digital age, it is good to invest in a digital campaign. Digital marketing, like any other form of marketing, is constantly changing. Gone are the days of leaning into print magazines or billboards for business ads, thinking that they alone could attract enough customers to make a business successful. Digital marketing is really opening the door to many opportunities and the advancements in technology are very exciting, but it is important to mention that the fundamental principles that make a great marketing strategy should not be lost sight of.