master's thesis
COMPETITIVENESS OF CROATIAN NAUTICAL TOURISM

Marina Jelenić (2016)
Sveučilište u Rijeci
Pomorski fakultet u Rijeci
Zavod za tehnologiju i organizaciju prometa
Metadata
TitleKonkurentnost nautičkog turizma Republike Hrvatske
AuthorMarina Jelenić
Mentor(s)Alen Jugović (thesis advisor)
Abstract
Radi opsega samog pojma nautički turizam, koji definira više raznih djelatnosti, fokus ovog rada je isključivo na lukama nautičkog turizma, koje predstavljaju njegovo najsloženije poslovanje. Konkurentnost nautičkog turizma neke zemlje predstavlja njezin tržišni položaj na polju nautičkog turizma u usporedbi s drugim zemljama koje se smatraju njenom konkurencijom. Konkurentski krug hrvatskom nautičkom turizmu, su njezine susjedne zemlje i druge zemlje na Mediteranu poput Španjolske, Francuske, Italije, Grčke i Turske. Kako bi se prije svega mogla definirati razina konkurentnosti hrvatskog nautičkog turizma, u radu se prvo prikazalo njegovo trenutno stanje, koristeći realne vrijednosti preuzete iz Državnog zavoda za statistiku iz 2014. godine, da bi se nakon toga definiralo koji su to čimbenici koji određuju razinu konkurentnosti nautičkog turizma te kako se oni očituju na primjeru Hrvatske. Time se omogućio uvid u stanje hrvatske ponude i potražnje u lukama nautičkog turizma. Nadalje, u svrhu prikaza tržišne pozicije hrvatskih luka nautičkog turizma, u odnosu na njenu konkurenciju, koristilo se istraživanje Tomas Nautika koje je istražilo zadovoljstvo nautičara ponudom hrvatskih luka nautičkog turizma te uspoređivanje hrvatske ponude u lukama nautičkog turizma s onom njene konkurencije.
Keywordsnautical tourism ports of nautical tourism competitiveness
Parallel title (English)COMPETITIVENESS OF CROATIAN NAUTICAL TOURISM
Committee MembersTanja Poletan Jugović (committee chairperson)
Ines Kolanović (committee member)
GranterSveučilište u Rijeci
Pomorski fakultet u Rijeci
Lower level organizational unitsZavod za tehnologiju i organizaciju prometa
PlaceRijeka
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Traffic and Transport Technology
Maritime and River Traffic
Study programme typeuniversity
Study levelgraduate
Study programmeTechnology and Organisation of Transport
Academic title abbreviationmag. ing. traff.
Genremaster's thesis
Language Croatian
Defense date2016-03-23
Parallel abstract (English)
Considering the amount of the very notion of nautical tourism, which defines a number of different activities, the focus of this work is solely on ports of nautical tourism, which represent the most complex operations. The competitiveness of country’s nautical tourism represents its market position in the field of nautical tourism in comparison with other countries that are considered to be its rivals. Competitive circle of Croatian nautical tourism, are its neighboring countries and other countries in the Mediterranean such as Spain, France, Italy, Greece and Turkey. In order to define the level of competitiveness of the Croatian nautical tourism, this paper displayed its current state using real values taken from the Central Bureau of Statistics from 2014 to then define what are the factors that determine the level of competitiveness in nautical tourism and how they are reflected in Croatia. This provides insight into the state on supply and demand in Croatian ports of nautical tourism. Furthermore, for the purposes of representing market position of Croatian nautical ports in relation to its rivals, Thomas Marine study was used, for investigating the satisfaction boaters find in Croatian nautical tourism offerings and comparing them with those of its rival ports.
Parallel keywords (Croatian)nautički turizam luke nautičkog turizma konkurentnost
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:187:613700
CommitterDolores Markotić