prikaz prve stranice dokumenta Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
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Scientific paper - Original scientific paper
Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
Tourism: An International Interdisciplinary Journal, 66 (2018), 4; 379-395. urn:nbn:hr:187:727506
Vojtko, Viktor; Štumpf, Petr; Kovačić, Mirjana; Janeček, Petr

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Vojtko, V., Štumpf, P., Kovačić, M. & Janeček, P. (2018). Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia. Tourism: An International Interdisciplinary Journal, 66. (4), 379-395. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, Viktor, et al. "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia." Tourism: An International Interdisciplinary Journal, vol. 66, no. 4, 2018, pp. 379-395. https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, Viktor, Petr Štumpf, Mirjana Kovačić and Petr Janeček. "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia." Tourism: An International Interdisciplinary Journal 66, no. 4 (2018): 379-395. https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, V., et al. (2018) 'Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia', Tourism: An International Interdisciplinary Journal, 66(4), pp. 379-395. Available at: https://urn.nsk.hr/urn:nbn:hr:187:727506 (Accessed 23 May 2024)

Vojtko V, Štumpf P, Kovačić M, Janeček P. Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia. Tourism: An International Interdisciplinary Journal [Internet]. 2018 [cited 2024 May 23];66(4):379-395. Available at: https://urn.nsk.hr/urn:nbn:hr:187:727506

V. Vojtko, P. Štumpf, M. Kovačić and P. Janeček, "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia", Tourism: An International Interdisciplinary Journal, vol. 66, no. 4, pp. 379-395, 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:187:727506. [Accessed: 23 May 2024]

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Metadata
Title (english)Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
AuthorViktor Vojtko https://orcid.org/0000-0002-1296-761X
AuthorPetr Štumpf https://orcid.org/0000-0003-2581-9701
AuthorMirjana Kovačić https://orcid.org/0000-0002-3470-1679
AuthorPetr Janeček https://orcid.org/0000-0003-3437-8012
Author's institutionUniversity of Rijeka
Faculty of Maritime Studies, Rijeka
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract (english)
Exchange rates can be considered as one of the important determinants in tourism demand analysis especially at the national level, although sensitivity of demand to exchange rate changes may also vary by destination. The main goal of this paper is to compare the impact of changes in nominal exchange rates on the number of visitors from Eurozone countries in two specific destinations: Croatia, representing a Southern Europe/Mediterranean, predominantly 'sun and sea' destination and the Czech Republic, as a Central and Eastern European country and a typical cultural destination. A generalized linear model was used for data analysis and hypothesis testing. This paper identifies relationship between seasonally cleaned changes in the number of incoming tourists from Eurozone and average changes in monthly nominal exchange rate lagged between one and twelve months. The results show that there are significant differences in sensitivity of international tourism demand from Eurozone to changes in exchange rate between Czech Republic and Croatia and that delays in reaction to such changes are as expected different as well. The findings could improve short term forecasting of tourism demand as well as marketing targeting of destination management organization (DMO) activities. The results of this study can be practically used by National Tourism Organizations (NTOs) for marketing activities, because it is possible to reveal the tourists' behaviour from the source markets point of view. These findings, based on secondary data, could be used as a support tool for destination marketing, partially instead of primary data collection within the source markets.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleTourism: An International Interdisciplinary Journal
Numberingvol. 66, no. 4, pp. 379-395
p-ISSN1332-7461
e-ISSN1849-1545
URN:NBNurn:nbn:hr:187:727506
Publication2018
Document URLhttps://hrcak.srce.hr/214036
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-17 14:32:44