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undergraduate thesis
Elektronička i mobilna trgovina
2023. urn:nbn:hr:187:750559
Martić, Lovro
University of Rijeka
Faculty of Maritime Studies
Department of Logistics and Management

Cite this document

Martić, L. (2023). Elektronička i mobilna trgovina (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:750559

Martić, Lovro. "Elektronička i mobilna trgovina." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:187:750559

Martić, Lovro. "Elektronička i mobilna trgovina." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2023. https://urn.nsk.hr/urn:nbn:hr:187:750559

Martić, L. (2023). 'Elektronička i mobilna trgovina', Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, accessed 25 January 2025, https://urn.nsk.hr/urn:nbn:hr:187:750559

Martić L. Elektronička i mobilna trgovina [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies; 2023 [cited 2025 January 25] Available at: https://urn.nsk.hr/urn:nbn:hr:187:750559

L. Martić, "Elektronička i mobilna trgovina", Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:187:750559

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Metadata
TitleElektronička i mobilna trgovina
Title (english)Electronic and mobile commerce
AuthorLovro Martić
MentorDario Ogrizović (mentor)
MentorOzren Rafajac (komentor)
GranterUniversity of Rijeka
Faculty of Maritime Studies
(Department of Logistics and Management)
Rijeka
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Ovaj rad razrađuje temu elektroničke trgovine, mobilne trgovine, temeljnih aspekata unutar elektroničke i mobilne trgovine. Uspoređuje neke od najvećih elektroničkih trgovina te pojašnjava najnovije trendove. Elektronička i mobilna trgovina su online mjesta gdje je moguće kupiti i prodati proizvode i usluge. Mobilnom trgovinom je moguće bilo gdje i bilo kad kupiti ili prodati proizvode i usluge. Personalizacija pomaže prilikom privlačenja kupaca uz snažan marketing i pažnju usmjerenu kupcima. Trendovi u elektroničkoj i mobilnoj trgovini su vrlo bitni te je velikim kompanijama bitno biti u korak sa inovacijama i trendovima kako bi jače konkurirali na tržištu. Internet stvari je jedna od novije implementiranih tehnologija koja u mnogo područja elektroničke i mobilne trgovine može unaprijediti poslovanje i korisničko iskustvo.
Abstract (english)
This work elaborates on the topic of electronic commerce, mobile commerce, and fundamental aspects of electronic and mobile commerce. It compares some of the biggest electronic stores and explains the latest trends. Electronic and mobile commerce are online places where it is possible to buy and sell products and services. With the mobile store, it is possible to buy or sell products and services anywhere and anytime. Personalization helps attract customers with strong marketing and customer-focused attention. Trends in electronic and mobile commerce are very important and large companies need to keep up with innovations and trends in order to compete more strongly on the market. The Internet of things is a more recent implemented technology that can in many areas of electronic and mobile commerce improve business and user experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:750559
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-15 10:03:41