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undergraduate thesis
Utjecaj društvenih mreža na logistiku
2019. urn:nbn:hr:187:075388
Matijaš, Katia
University of Rijeka
Faculty of Maritime Studies
Department of Logistics and Management

Cite this document

Matijaš, K. (2019). Utjecaj društvenih mreža na logistiku (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:075388

Matijaš, Katia. "Utjecaj društvenih mreža na logistiku." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:187:075388

Matijaš, Katia. "Utjecaj društvenih mreža na logistiku." Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:187:075388

Matijaš, K. (2019). 'Utjecaj društvenih mreža na logistiku', Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, accessed 08 January 2025, https://urn.nsk.hr/urn:nbn:hr:187:075388

Matijaš K. Utjecaj društvenih mreža na logistiku [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies; 2019 [cited 2025 January 08] Available at: https://urn.nsk.hr/urn:nbn:hr:187:075388

K. Matijaš, "Utjecaj društvenih mreža na logistiku", Undergraduate thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:187:075388

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Metadata
TitleUtjecaj društvenih mreža na logistiku
Title (english)The impact of social media on logistic
AuthorKatia Matijaš
MentorDragan Čišić (mentor)
Committee memberBojan Hlača (predsjednik povjerenstva)
Committee memberEdvard Tijan (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Maritime Studies
(Department of Logistics and Management)
Rijeka
Defense date and country2019-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Društvene mreže promijenile su način poslovanja kompanija s potrošačima, čime je zatvoren jaz između kompanija i potrošača, što im omogućuje komunikaciju u stvarnom vremenu. U logistici se društvene mreže koriste kao alat za poslovanje. Nema socijalizacije s kupcima, a kompanije nisu svjesne vrijednosti komentara na društvenim mrežama o proizvodima, uslugama ili sustavu. Alati predstavljaju korisne informacije za djelatnike u logistici te adekvatno i kvalitetno upravljanje. Izazov se, međutim, nalazi u načinu na koji poduzeća postupaju s pregledima i prikupljanjem informacija kako bi oblikovali vrijedne podatke. Sve je veća prisutnost uporabe društvenih mreža u logistici te su prisutne mnogobrojne prednosti poput načina na koji operateri mogu lako ažurirati isporuke, povećanje praćenja i vidljivosti opskrbnog lanca, prikupljanje vrijednih informacija s društvenih mreža o nepredviđenom prometu tereta, stjecanje znanja o najnovijim trendovima i drugim važnim uvidima, praćenje obavijesti o vremenskim uvjetima i drugim prirodnim aspektima koji utječu na pošiljku ili isporuku i drugo.
Abstract (english)
Social media have changed the way consumers do business while being closed the gap between producers and consumers, allowing them to communicate in real time. In logistics, social media is used as a tool for business. There is no socialization with customers, and companies are not aware of the value of comments on social media about products, services or systems. The tools provide useful information for logistics staff and adequate and quality management. The challenge, however, lies in how businesses handle reviews and information gathering to form valuable data. The use of social media in logistics is increasing, and there are many benefits such as how operators can easily update deliveries, increase of monitoring and visibility of the supply chain, gathering valuable social media information about unforeseen cargo traffic, gaining knowledge of the latest trends and other important insights, tracking weather alerts and other natural aspects that affect shipment or delivery, and more.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:075388
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-10 07:08:34