In modern business, information technologies (IT) play a pivotal role in optimizing various segments, especially in the sectors of loading and cargo transportation. This paper explores how IT technologies transform and enhance processes related to loading and transport, leading to greater efficiency compared to traditional methods that did not utilize IT. A key aspect of this paper is the analysis of the use of augmented reality (AR), virtual reality (VR), and mixed reality (MR) in the context of warehouse operations. These technologies enable faster and more accurate planning of loading, better visualization of warehouse spaces, and optimization of cargo arrangements. Additionally, they provide opportunities for employee training through simulated scenarios, resulting in a reduction of errors and an increase in productivity. Furthermore, the paper touches upon the role of "big data" and artificial intelligence (AI) in process improvement. Using vast datasets and advanced analytical tools, companies can now better predict trends, monitor and optimize transport routes, and accurately plan capacities. Artificial intelligence, on the other hand, facilitates the automation of certain processes, predicts needs, and tailors solutions for every specific situation.