This study elaborates the business issues of the shipping companies in a turbulent environment, under the influence of globalization, market segmentation, and specialization. Adaptation of the shipping companies organization to match the surrounding requirements and market demands is an important prerequisite for improving their operations and development. The organizational content and management of the shipping companies in shipping is purposefully coordinated use of both material and human resources available for a shipping company in order to achieve their optimal business results. Any organizational structure has certain advantages and disadvantages and can fit a particular type of shipping companies better or worse. Companies management in a collaboration with an internal and external technical experts, in charge of task divisions, forming narrow and broad organizational units, strategic decision making, etc., is obliged to choose such an organizational structure that will best suit individual shipping company in a dynamic and turbulent environment of the 21st century.