Access restricted to students and staff of home institution
master's thesis
THE CRUISE MARKET
CRUISE SALES AND CRUISING PRODUCTS

Damjan Linić (2015)
Sveučilište u Rijeci
Pomorski fakultet u Rijeci
Zavod za logistiku i menadžment u pomorstvu i prometu
Metadata
TitleTržište kružnih putovanja : prodaja krstarenja i kruzing proizvodi
AuthorDamjan Linić
Mentor(s)Alen Jugović (thesis advisor)
Abstract
Tržište kružnih putovanja je međunarodna aktivnost s najbrže rastućim trendom koji uključuje putovanje, turizam i raznodu. Nautički turizam preteča je razvitku modernog kruzinga. Kruzing, kao tema ovog rada, je definiran kroz povijest, kao i njegov utjecaj na turističku destinaciju. Tržišta kružnih putovanja dijele se na najveća tržišta i kompanije koje se nalaze na tržištu kružnih putovanja. Značajni čimbenici razvitka tržišta kružnih putovanja su prodaja krstarenja, marketing, brendiranje i odnos prema putnicima na tržištu. Široka lepeza kruzing proizvoda čini krstarenje posebnim i zanimljivim širokom spektru ljudi s različitim interesima i zahtjevima.
Keywordscruise market cruise sales cruising products nautical tourism cruising cruising destination
Parallel title (English)THE CRUISE MARKET : CRUISE SALES AND CRUISING PRODUCTS
Committee MembersEdvard Tijan (committee chairperson)
Ana Perić Hadžić (committee member)
GranterSveučilište u Rijeci
Pomorski fakultet u Rijeci
Lower level organizational unitsZavod za logistiku i menadžment u pomorstvu i prometu
PlaceRijeka
StateCroatia
Scientific field, discipline, subdisciplineTECHNICAL SCIENCES
Traffic and Transport Technology
Maritime and River Traffic
Study programme typeuniversity
Study levelgraduate
Study programmeLogistics and Management in Maritime Industry and Transport
Academic title abbreviationmag. ing. logist.
Genremaster's thesis
Language Croatian
Defense date2015-11-10
Parallel abstract (English)
The cruise market is an international activity with the fastest growing trend that includes travel, tourism and leisure. Nautical tourism is a precursor to the development of modern cruise. Cruising, the thesis of this work, is defined historically, as well as the impact on the tourist destination. The cruise market is divided into the major markets segments and most successful companies that operate in cruise market. Significant factors of development of the cruise market are cruise sales, marketing, branding and relationship to the passengers on the market. Wide range of cruise products make cruising so special and interesting to the people with different points of interests and demands.
Parallel keywords (Croatian)tržište kružnih putovanja prodaja krstarenja kruzing proizvodi nautiĉki turizam kruzing kruzing destinacije
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:187:901121
CommitterDolores Markotić