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master's thesis
Suvremeni pristupi marketingu u lukama otvorenim za javni promet
2020. urn:nbn:hr:187:128645
Glasenhardt, Kallyl Alyana
University of Rijeka
Faculty of Maritime Studies, Rijeka
Department of Logistics and Management

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Glasenhardt, K. A. (2020). Suvremeni pristupi marketingu u lukama otvorenim za javni promet (Master's thesis). Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka. Retrieved from https://urn.nsk.hr/urn:nbn:hr:187:128645

Glasenhardt, Kallyl Alyana. "Suvremeni pristupi marketingu u lukama otvorenim za javni promet." Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2020. https://urn.nsk.hr/urn:nbn:hr:187:128645

Glasenhardt, Kallyl Alyana. "Suvremeni pristupi marketingu u lukama otvorenim za javni promet." Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, 2020. https://urn.nsk.hr/urn:nbn:hr:187:128645

Glasenhardt, K. A. (2020). 'Suvremeni pristupi marketingu u lukama otvorenim za javni promet', Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, accessed 09 April 2024, https://urn.nsk.hr/urn:nbn:hr:187:128645

Glasenhardt KA. Suvremeni pristupi marketingu u lukama otvorenim za javni promet [Master's thesis]. Rijeka: University of Rijeka, Faculty of Maritime Studies, Rijeka; 2020 [cited 2024 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:187:128645

K. A. Glasenhardt, "Suvremeni pristupi marketingu u lukama otvorenim za javni promet", Master's thesis, University of Rijeka, Faculty of Maritime Studies, Rijeka, Rijeka, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:187:128645

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Metadata
TitleSuvremeni pristupi marketingu u lukama otvorenim za javni promet
Title (english)A modern marketing approach in ports open to public transport
AuthorKallyl Alyana Glasenhardt
MentorBorna Debelić (mentor)
Committee memberEdvard Tijan (predsjednik povjerenstva)
Committee memberDražen Žgaljić (član povjerenstva)
GranterUniversity of Rijeka
Faculty of Maritime Studies, Rijeka
(Department of Logistics and Management)
Rijeka
Defense date and country2020-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Abstract
Ovaj diplomski rad obrađuje tematiku suvremenoga pristupa marketingu u lukama otvorenim za javni promet. Glavne predmetnice istraživanja su luke, marketing, vrste marketinga i koji on utjecaj ima na uspješnost poslovanja luke. Ciljevi rada su sljedeći: Objasniti i definirati temeljne značajke luka, definiranje menadžmenta, navesti njegove vrste i funkcije te važnost marketinga i primjenu marketinške strategije.
Abstract (english)
This thesis deals with the topic of modern approach to marketing in ports open to public transport. The main research topics are ports, marketing, types of marketing and what impact it has on the performance of the port. The objectives of the paper are as follows: To explain and define the basic characteristics of the port, to define management, to state its types and functions, and the importance of marketing and the application of marketing strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:187:128645
Study programmeTitle: Logistics and Management in Maritime Industry and Transport
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka logistike i menadžmenta u pomorstvu (magistar/magistra inženjer/inženjerka logistike i menadžmenta u pomorstvu)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-11-19 10:28:54