prikaz prve stranice dokumenta Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
  Preuzmi
PDF 241.14 KB
Znanstveni rad - Izvorni znanstveni rad
Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
Tourism: An International Interdisciplinary Journal, 66 (2018), 4; 379-395. urn:nbn:hr:187:727506
Vojtko, Viktor; Štumpf, Petr; Kovačić, Mirjana; Janeček, Petr

Citirajte ovaj rad

Vojtko, V., Štumpf, P., Kovačić, M. i Janeček, P. (2018). Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia. Tourism: An International Interdisciplinary Journal, 66. (4), 379-395. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, Viktor, et al. "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia." Tourism: An International Interdisciplinary Journal, vol. 66, br. 4, 2018, str. 379-395. https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, Viktor, Petr Štumpf, Mirjana Kovačić i Petr Janeček. "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia." Tourism: An International Interdisciplinary Journal 66, br. 4 (2018): 379-395. https://urn.nsk.hr/urn:nbn:hr:187:727506

Vojtko, V., et al. (2018) 'Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia', Tourism: An International Interdisciplinary Journal, 66(4), str. 379-395. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:187:727506 (Datum pristupa: 04.05.2024.)

Vojtko V, Štumpf P, Kovačić M, Janeček P. Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia. Tourism: An International Interdisciplinary Journal [Internet]. 2018. [pristupljeno 04.05.2024.];66(4):379-395. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:187:727506

V. Vojtko, P. Štumpf, M. Kovačić i P. Janeček, "Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia", Tourism: An International Interdisciplinary Journal, vol. 66, br. 4, str. 379-395, 2018. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:187:727506. [Citirano: 04.05.2024.]

Za citiranje koristite ovu mrežnu adresu: https://urn.nsk.hr/urn:nbn:hr:187:727506
Prijavite se u repozitorij kako biste mogli spremiti objekt u svoju listu.
Podaci o radu
Naslov (engleski)Better understanding of exchange rate effects in destination marketing: Cases of the Czech Republic and Croatia
AutorViktor Vojtko https://orcid.org/0000-0002-1296-761X
AutorPetr Štumpf https://orcid.org/0000-0003-2581-9701
AutorMirjana Kovačić https://orcid.org/0000-0002-3470-1679
AutorPetr Janeček https://orcid.org/0000-0003-3437-8012
Autorova ustanovaSveučilište u Rijeci
Pomorski fakultet
Znanstveno / umjetničko
područje, polje i grana		TEHNIČKE ZNANOSTI
Tehnologija prometa i transport
Sažetak (engleski)
Exchange rates can be considered as one of the important determinants in tourism demand analysis especially at the national level, although sensitivity of demand to exchange rate changes may also vary by destination. The main goal of this paper is to compare the impact of changes in nominal exchange rates on the number of visitors from Eurozone countries in two specific destinations: Croatia, representing a Southern Europe/Mediterranean, predominantly 'sun and sea' destination and the Czech Republic, as a Central and Eastern European country and a typical cultural destination. A generalized linear model was used for data analysis and hypothesis testing. This paper identifies relationship between seasonally cleaned changes in the number of incoming tourists from Eurozone and average changes in monthly nominal exchange rate lagged between one and twelve months. The results show that there are significant differences in sensitivity of international tourism demand from Eurozone to changes in exchange rate between Czech Republic and Croatia and that delays in reaction to such changes are as expected different as well. The findings could improve short term forecasting of tourism demand as well as marketing targeting of destination management organization (DMO) activities. The results of this study can be practically used by National Tourism Organizations (NTOs) for marketing activities, because it is possible to reveal the tourists' behaviour from the source markets point of view. These findings, based on secondary data, could be used as a support tool for destination marketing, partially instead of primary data collection within the source markets.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaTourism: An International Interdisciplinary Journal
Brojčani podacivol. 66, br. 4, str. 379-395
p-ISSN1332-7461
e-ISSN1849-1545
URN:NBNurn:nbn:hr:187:727506
Datum objave publikacije2018
URL dokumentahttps://hrcak.srce.hr/214036
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2022-05-17 14:32:44